This week we talk to new British menswear label Native Youth about the inspiration behind the brand and their exciting new A/W collection. As the menswear market has become more demanding Native Youth fill us in on how they manage to fulfil the growing needs of their customer base. Exciting plans for the future prove the sky’s the limit for this dynamically bold menswear brand.
How did the brand Native Youth start out and what is the inspiration
behind the brands name?
Our aim was to create a socially relevant menswear brand that allows us to showcase the eccentricities of British design whilst keeping it super wearable and rich in detail. At Native Youth we understand that building a brand is much more than adding a “designed in England label”. It’s about combining irreproachable design and utilising the best fabrics that are available. The name Native Youth encompasses our vision of designing for a fashion conscious man that wants to stand out from the crowd. In Native tribes, males adorn themselves to show power and presence. The emergence of the fashion savvy man (The Native Youth) are bringing this philosophy to the British high street.
Your collections are mainly inspired by British Heritage, how do you
as a brand stand out from other British inspired brands?
The heritage inspired line draws upon no-nonsense British fashion, but couples this with Japanese work wear styling which results in a perfect blend of fashion and function. The detailing throughout the range is understated and subtle, with enough richness and individuality for the fashion-conscious man.
What would you say is your best-selling item?
The best selling item this year has been our Mongolian pocket T. The amazing colours of the woven fabric add a boost to any Autumn/Winter outfit.
How do you feel your collections cater to your audience’s needs?
The fifty piece collection focuses on creating modern menswear product across a wide range of premium jersey, shirts, outerwear and trousers. Native Youth offers a stand-out collection which meets the demands of the style conscious male, a guy that’s trend savvy but wants a little more from what’s on offer on the high street.
What are your key statement pieces in your Autumn/Winter collection?
Key pieces include the tapered 13 0z selvedge denim, Japanese worker vest in burnt orange and the cut and sew Fisherman, with its coated Linen fabric bringing an innovative touch to a classic original.
What does the future hold for Native Youth?
With the new website launching and exciting event collaborations in the pipe line, the future of Native Youth looks set to take SS 13 by storm. The new collection is currently taking shape with new fabrications, prints and detailing.
Interview by Jenny Smith
This week we talk to new British menswear label Native Youth about the inspiration behind the brand and their exciting new A/W collection. As the menswear market has become more demanding Native Youth fill us in on how they manage to fulfil the growing needs of their customer base. Exciting plans for the future prove the sky’s the limit for this dynamically bold menswear brand.
How did the brand Native Youth start out and what is the inspiration
behind the brands name?
Our aim was to create a socially relevant menswear brand that allows us to showcase the eccentricities of British design whilst keeping it super wearable and rich in detail. At Native Youth we understand that building a brand is much more than adding a “designed in England label”. It’s about combining irreproachable design and utilising the best fabrics that are available. The name Native Youth encompasses our vision of designing for a fashion conscious man that wants to stand out from the crowd. In Native tribes, males adorn themselves to show power and presence. The emergence of the fashion savvy man (The Native Youth) are bringing this philosophy to the British high street.
Your collections are mainly inspired by British Heritage, how do you
as a brand stand out from other British inspired brands?
The heritage inspired line draws upon no-nonsense British fashion, but couples this with Japanese work wear styling which results in a perfect blend of fashion and function. The detailing throughout the range is understated and subtle, with enough richness and individuality for the fashion-conscious man.
What would you say is your best-selling item?
The best selling item this year has been our Mongolian pocket T. The amazing colours of the woven fabric add a boost to any Autumn/Winter outfit.
How do you feel your collections cater to your audience’s needs?
The fifty piece collection focuses on creating modern menswear product across a wide range of premium jersey, shirts, outerwear and trousers. Native Youth offers a stand-out collection which meets the demands of the style conscious male, a guy that’s trend savvy but wants a little more from what’s on offer on the high street.
What are your key statement pieces in your Autumn/Winter collection?
Key pieces include the tapered 13 0z selvedge denim, Japanese worker vest in burnt orange and the cut and sew Fisherman, with its coated Linen fabric bringing an innovative touch to a classic original.
What does the future hold for Native Youth?
With the new website launching and exciting event collaborations in the pipe line, the future of Native Youth looks set to take SS 13 by storm. The new collection is currently taking shape with new fabrications, prints and detailing.
Interview by Jenny Smith
It’s that time of year again, where we move up another school year and prepare for the long term ahead…
Whether you’re going to university or college, we’ve got the low down on what you’ll need. Although these academic environments may not be a fashion show, you do need to know the essentials if you want to look good getting those A-grades.
First things first – Bags & Shoes
Dragging around all your textbooks is going to require a strong back to last the whole year. So invest in something that is fashionable but practical and will sustain the weight of your books. H&M’s beige rucksack is simple and will go well with your everyday outfits, whereas River Island’s Aztec stripe rucksack will add extra character to your look.
Shoes are also a key factor in completing a look so leave the colourful Air Max’s for the weekend. Everyone needs a pair of classics and what better shoe than low-rise Converse All Stars? They go with everything from graphic print jumpers to plaid shirts, are extremely comfortable and are great go to shoes for the mornings you’re in a rush.
The Jacket
The winter weather is closing in and a brand new jacket is just what you need to set the new term off in style. This navy quilted ASOS jacket with leather look brown panelling across the front and back is on trend and can be bought with 20% off for a limited time only if you’re a student.
This week we talk to new British menswear label Native Youth about the inspiration behind the brand and their exciting new A/W collection. As the menswear market has become more demanding Native Youth fill us in on how they manage to fulfil the growing needs of their customer base. Exciting plans for the future prove the sky’s the limit for this dynamically bold menswear brand.
How did the brand Native Youth start out and what is the inspiration
behind the brands name?
Our aim was to create a socially relevant menswear brand that allows us to showcase the eccentricities of British design whilst keeping it super wearable and rich in detail. At Native Youth we understand that building a brand is much more than adding a “designed in England label”. It’s about combining irreproachable design and utilising the best fabrics that are available. The name Native Youth encompasses our vision of designing for a fashion conscious man that wants to stand out from the crowd. In Native tribes, males adorn themselves to show power and presence. The emergence of the fashion savvy man (The Native Youth) are bringing this philosophy to the British high street.
Your collections are mainly inspired by British Heritage, how do you
as a brand stand out from other British inspired brands?
The heritage inspired line draws upon no-nonsense British fashion, but couples this with Japanese work wear styling which results in a perfect blend of fashion and function. The detailing throughout the range is understated and subtle, with enough richness and individuality for the fashion-conscious man.
What would you say is your best-selling item?
The best selling item this year has been our Mongolian pocket T. The amazing colours of the woven fabric add a boost to any Autumn/Winter outfit.
How do you feel your collections cater to your audience’s needs?
The fifty piece collection focuses on creating modern menswear product across a wide range of premium jersey, shirts, outerwear and trousers. Native Youth offers a stand-out collection which meets the demands of the style conscious male, a guy that’s trend savvy but wants a little more from what’s on offer on the high street.
What are your key statement pieces in your Autumn/Winter collection?
Key pieces include the tapered 13 0z selvedge denim, Japanese worker vest in burnt orange and the cut and sew Fisherman, with its coated Linen fabric bringing an innovative touch to a classic original.
What does the future hold for Native Youth?
With the new website launching and exciting event collaborations in the pipe line, the future of Native Youth looks set to take SS 13 by storm. The new collection is currently taking shape with new fabrications, prints and detailing.
Interview by Jenny Smith
It’s that time of year again, where we move up another school year and prepare for the long term ahead…
Whether you’re going to university or college, we’ve got the low down on what you’ll need. Although these academic environments may not be a fashion show, you do need to know the essentials if you want to look good getting those A-grades.
First things first – Bags & Shoes
Dragging around all your textbooks is going to require a strong back to last the whole year. So invest in something that is fashionable but practical and will sustain the weight of your books. H&M’s beige rucksack is simple and will go well with your everyday outfits, whereas River Island’s Aztec stripe rucksack will add extra character to your look.
Shoes are also a key factor in completing a look so leave the colourful Air Max’s for the weekend. Everyone needs a pair of classics and what better shoe than low-rise Converse All Stars? They go with everything from graphic print jumpers to plaid shirts, are extremely comfortable and are great go to shoes for the mornings you’re in a rush.
The Jacket
The winter weather is closing in and a brand new jacket is just what you need to set the new term off in style. This navy quilted ASOS jacket with leather look brown panelling across the front and back is on trend and can be bought with 20% off for a limited time only if you’re a student.
Make The Noise is a multi-faceted organisation encompassing music, events and now even fashion. Using inspiration found from the phenomenal music artists they’ve worked with across the UK, Make The Noise has encapsulated all that’s cool in their A/W’12 collection.
The clothing side of the company was started by Ryan Eborall and William Green earlier this year, and in just a few short months they’ve jumped from strength to strength. After producing just a few basic t-shirts, the designers saw their potential and harnessed it to create an entire collection.
Make The Noise Clothing is now an official music based clothing business that is growing exponentially throughout the streetwear scene and truly reflects the attitude of the events the company runs around the UK.
Casual, slightly oversized t-shirts still make up the majority of the wares you can purchase at the online store, but now you can find accessories, such as beanie hats and more feminine vest-tops in the collection, all with the Make The Noise logo embedded on the front. Muted shades of dusky red and blue are principal shades for the collection, and on-trend paisley accents make this line a winner for A/W’12.
You can see all of the products available for purchase at www.makethenoiseclothing.com.
Written By Charlotte Cole.
