H&M are no strangers to collaborations with some of the biggest and best names in the fashion world and now, the Swedish retail powerhouse are set to expand with a joint venture alongside Brick Lane Bikes for East London.
The 11 piece capsule collection has been designed by H&M and taken through its paces by the team down at BLB themselves. With an emphasis on function and style all in one package for the city biker, the range is set to bring together great cycle wear without a compromise on style for both on and off the bike.
Inspiration has been drawn from the urban cycling scene today along with both vintage pieces and today’s sport performances. If you’re not already sold; as part of H&M’s Conscious work, materials used in production include organic cotton, recycled cotton and recycled polyester adding sustainability and an eco-friendly factor.
The collection is due for release on March 7th 2012 in 180 stores worldwide and online.
by Kacion Mayers