United Colors Of Benetton have teamed up with Mr We Found Love himself, Dudley O’ Shaughnessy for their Spring 2013 ad campaign.
A brand recognised for their often controversial and political/socially aware ads have decided to go with a theme of ‘COLOR’ that focuses on “the iconic value of color – a founding value for United Colors of Benetton and once again at the centre of our aesthetics and communications – to give a powerful assertion of the identity and excellence of this brand, sildenafil which holds diversity as a value, and the unity of differences as a wealth to be treasured.” chairman Alessandro Benetton put it.
Along with eight other diverse ambassadors chosen for their strength, passion and unique and colourful qualities; Actor, Model & Boxer; Dudley O’ Shaughnessy, was also picked to take part in the bright and bubbly shoot for transferring his loyal and competitive spirit and transferring it into the world of fashion.
Along with the shoot, there is a set of videos which see the models discussing their interpretations of colour and their personalities.
The campaign also aids Benetton’s Unhate Foundation, with contributions from limited edition tee’s to be sold in all their flagships stores going to them.
To see all images from the campaign visit: www.benetton.com
Words by Kacion Mayers