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Bee Line For Billionaire Boys Club Spring/Summer 2013 Look book

By February 2, 2013Fashion News


Juxtaposition; colliding two polarising ideas together head on. That is the aesthetic of designer, Kris Van Assche. He favours pairing premium design quality with modern, contemporary street wear in a way that is refreshing and clean. The Multi Lace Sneaker clearly doesn’t play by the rules and offers a futuristic, yet understated look for a customer that doesn’t want leopard print mixed with hot pink or infra-red shoes that clamour for attention. Instead, this is for someone accustomed with the avant-garde, a trend setter who casts their net beyond the popular brands and seeks out something that’s a little different and pulls it off in a way you never could.

 

Available in White and Black from Luisa Viaroma

Retail at £362.00

Words by John Muleba

Juxtaposition; colliding two polarising ideas together head on. That is the aesthetic of designer, Kris Van Assche. He favours pairing premium design quality with modern, contemporary street wear in a way that is refreshing and clean. The Multi Lace Sneaker clearly doesn’t play by the rules and offers a futuristic, yet understated look for a customer that doesn’t want leopard print mixed with hot pink or infra-red shoes that clamour for attention. Instead, this is for someone accustomed with the avant-garde, a trend setter who casts their net beyond the popular brands and seeks out something that’s a little different and pulls it off in a way you never could.

 

Available in White and Black from Luisa Viaroma

Retail at £362.00

Words by John Muleba

Billionaire Boys Club has been a firm favourite with the style savvy for years. It’s certain that, at some point, we’ve either all had a pair of Icecream/Bape sneakers or wished we were as cool as Pharrell. Last year, Pharrell and Mark McNairy dived into a creative partnership and in 2013 we have well and truly been blessed with the fruits of their labour in the form of the Bee Line Spring/Summer ’13 lookbook.

The lookbook illustrates that the quirky elements of BBC are still prominent, but the influence of McNairy can be seen in the form of clean silhouettes, easily accessible and wearable staple pieces.  Hints of preppy shirts, chinos and jackets collide with motes of streetwear t-shirts in a way that doesn’t come across as illogical, but instead resonates with the tones and trends of the season. There are still pops of fun with the injection of polka dots, the ever-present varsity jacket and the recent collaboration with Timberland on an exclusive boot colourway.



The collection will be available soon via the official Billionaire Boys Club online store.

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