We are still in the midst of winter, however retailers have begun to reveal their Spring/Summer goodies. You may think that they are thinking too far ahead but popular apparel company Hype is already in the future.
Rebelling from the traditional floral and pastel colour trends that run throughout the sunny seasons, Hype gives its fans a sneak peek of their latest cosmic t-shirt. By releasing a set innovative and extravagant designs over the past year, the brand has been able to live up to its name and alienate itself from possible competitors.
PAUSE can confidently predict that the latest addition to their collection will also become the next hype…
Words by Joyce LaBelle