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Brand Watch: AVOTRE

By March 4, 2013Fashion News

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On the 27th February Berlin based producer and DJ Santé presented the launch of his AVOTRE streetwear label at Shoreditch’s Horse & Groom. PAUSE was in attendance and were among the first to experience this unique fusion of fashion and music.

Santé’s capsule collection features premium quality sweatshirts, jersey tee shirts, outerwear and headwear, all inspired by a musical journey which embraces not just House music but R’n’B, Downbeat and Disco alike. Following in the footsteps of labels like BOY London, AVOTRE uses specific soundscapes to create a truly individual lifestyle brand.

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The TRIBE COLLECTION is accompanied by an exclusive mix compilation, with the CD artwork becoming a recurring motif throughout the line.

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PAUSE recommends this label for its simplicity and an authenticity born solely from a connection between man and music.

Visit www.a-votre.com for more details.

Words by Peter Brathwaite

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