Brand Watch: Drink Beer Save Water!

By March 31, 2013Fashion News

With more and more people around the world starting their own online fashion businesses – shopping online can never get more exclusive – with everything from eye catching prints to graphic tee’s and trendy custom hats. Online stores have made fashion so much easier for creative’s across the globe to kick-start their brand and find a place of achievement in the fashion world.

Overtime it seems a lot of these independent labels are popping up everywhere and are just seen as an easy-quick money scheme to people and have forgotten to add the loss of art and customer satisfaction to their products.

But never fear! At PAUSE we’ve scoured the web to find you a cool and new satisfying label that doesn’t lack creativity.


Meet independent Korean brand Drink Beer Save Water who launched last year and are currently on a world pop-up shop tour promoting their brand around fashionable cities such as New York, Milan and London. Check out their money making tee (as shown below) which has garnered up so much attention for its use of transforming into a bag… YES A BAG!


We feel their humble yet conversation starting t-shirt’s are just something everyone will love no matter what your genre of style is. Take a look at their SS/13 look book here

All of Drink Beer Save Water’s items are available to purchase online at

Words by Jordan Victor-Harrison

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