BEAMS PLUS initially started off small as a retail store in Tokyo, Japan. It wasn’t till much later in 1999 that the label expanded and was established as the outstanding Japanese menswear brand acknowledged today.
One admirable factor of this brand is their understanding of the overall goal and concentrating on that towards their products. Or the Beams Plus SS13 there are particular references from their original collection and influences from iconic dapper American traditional wear, sportswear, work wear and military wear. For an overall well executed interpretation of great classic men’s quality garments they haven’t just accomplished but mastered the modern tastes of attractive colours, a mix-up of textures both smooth and rugged but not forgetting of course using complimentary patterns and prints on their designs.
What we at PAUSE appreciate most about the Beams Plus SS13 collection is its excellent showcase pulling out tricks and treats of smarter outlooks on men’s outerwear. Prepare and satisfy yourselves in the coming warmer weather with tasteful looks inspired by Beams as they take down the conducts of previous tailoring and revamped them with eye-catching yet subtle themes.
Themes including the classic three button down blazer, designed in military khaki green paisley pattern as a matching set with short-cropped trousers.
Accessorize with the innocent preppy geeks bow ties; no longer frowned upon like they used to be but worn as extra credit to a seersucker long sleeve sweatshirt and shorts.
Another is the dark navy match set with hooded jacket to lean some gentle street wear for a smart casual outing to fit sports footwear. Plus so much more…
These looks are more than spring summer clothes; they are a charming collection in homage to the styles of the American men’s outerwear seeing ourselves The Fresh Prince of Bel Air – Carlton Banks’ grace 2013.
BEAMS PLUS SS13 available to shop online.
Words by Abisola