Oliver Proudlock’s Serge DeNimes has a pop up on one of London’s most fashionable streets, Carnaby Street. Entitled ‘Head to Toe’, Proudlock has teamed up with other brands; Finlay & Co., Marlborough World, Lovebrand & Co., and Oliver Sweeney, to offer everything from t-shirts to sunglasses and bags.
The store itself, unlike other pop-ups is polished and slick, and could very easily be mistaken for an actual store. If you want to check it out for yourself, you had better be quick, as it closes on July 20th!
40 Carnaby Street
Words & pictures by Nathan Agyekum