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Common People AW13 Campaign

By November 12, 2013Fashion News

arrives at the Harper’s Bazaar Women of the Year awards at Claridge’s Hotel on November 5, 2013 in London, England.
arrives at the Harper’s Bazaar Women of the Year awards at Claridge’s Hotel on November 5, 2013 in London, England.
The epitome of timeless vintage inspired menswear, British brand Common People offer premium clothing and footwear for fashion conscious gents that enjoy minimalist garments constructed from quality craftsmanship and textiles.

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For their recent AW13 campaign, the label turn back the clocks and transport us back to the controversial U.S. prohibition era utilizing relaxed fitting silhouettes composed from such “old-world” fabrics like wash wools, indigo yarns and knitted wovens. Whilst paying homage to the past, Common People thread elements of the present with their inclusion of nylons and airtex linings for functionality and protection from the season’s frigid chill.

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Settling on a muted color palette of navy and grey with subtle hints of beige and lavender – emit a refined, sophisticated semblance that will keep the collection relevant for future seasons. Showcasing added versatility comes naturally as the brand incorporates key sports-luxe pieces like hoodies, trainers and crewneck jumpers for a contrasting aesthetic that works beautifully within the range.

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Standouts within the collection include a color blocked shawl neck cardigan, an oxblood pea coat, a soft grey Mac, several styles of solid and printed button downs amongst a cluster of others. Proving simplistic, clean, form-fitting pieces will always have a place in contemporary menswear, Common People strike the prefect balance of modern designs through an inspired past.

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Words by Robert Patos