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Fashion Film: SOPOPULAR SS14 Preview

A seductive film noir aesthetic and a James Bond-esque feel dominate the new fashion film by menswear brand SOPOPULAR; Distinctive, simple and lux pieces are presented in the short preview. From a cool geometric two piece look, to a contemporary and modern architectural jacket, this collection has a lot to offer.

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An edgy street wear aesthetic meets classic silhouettes in this 2014 collection by Berlin-based designer Daniel Blechman.  With an exciting mix of fabrics, like leather and cotton, and a mixture of different pieces, from shorts to bomber jackets, this collection is an innovative and cohesive take on modern menswear.

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Contrasting against the geometric forms that feature in the collection is the circular, target-like shapes that are present in the fashion film. The rounded circles draw you in to the SOPOPULAR clothing, and help to give it that Bond feel.

SOPOPULAR is a brand that is helping to redefine menswear and is setting the bar high in terms of quality clothing. The short fashion film aids in showing off the collection’s futuristic and classic-cut look. Take it from us here at PAUSE, this is a label worth watching.

Words by Akeil Onwukwe-adamson

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