Shared with us at PAUSE and what is now to be shared with you, the reader is the initial insight at next years H&M Men’s Spring Lookbook collection. The crisp video enlightens with thirteen looks at a photo-shoot in a behind the scenes style visual worthy of its 3minutes duration. The key showcase display throughout is of outerwear garments leaning on the tastes of light weight trends; not only refreshing to see after thickly winter wear layers but also something well to anticipate in wearing for the warming end of Spring to come. The fashion retailer is still hitting highlights of vibrant floral motifs, eye candy colour palate and strong peaks of jackets, knitwear’s, shirt and shorts all to be available by early March 2014.
Words by Abisola