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Adidas Originals Blue Collection SS14 Video

The designer’s debut collection certainly arrived with a bang. Bold, colourful prints, inspired by Seventies African fabrics formed a fantastic selection created for fashion extroverts.

dent-de-men-2014-spring-summer-lookbook-1

Made in East London, the core ethos of his collection was to create pieces that promote a sense of self-expression and freedom for the open-minded gentleman.

The fitted suits bring with them an effortless, playful style, and we especially love the rich colours of this blue and red ensemble.

Although styled to stand out for the show, these ultra patterned pieces can be paired with solids to blend in to your existing wardrobe – bringing pieces that feel both special and wearable.

All we need now is the sunshine!

dent-de-men-2014-spring-summer-lookbook-2dent-de-men-2014-spring-summer-lookbook-4

dent-de-men-2014-spring-summer-lookbook-3

Words: Katie Walton
The designer’s debut collection certainly arrived with a bang. Bold, colourful prints, inspired by Seventies African fabrics formed a fantastic selection created for fashion extroverts.

dent-de-men-2014-spring-summer-lookbook-1

Made in East London, the core ethos of his collection was to create pieces that promote a sense of self-expression and freedom for the open-minded gentleman.

The fitted suits bring with them an effortless, playful style, and we especially love the rich colours of this blue and red ensemble.

Although styled to stand out for the show, these ultra patterned pieces can be paired with solids to blend in to your existing wardrobe – bringing pieces that feel both special and wearable.

All we need now is the sunshine!

dent-de-men-2014-spring-summer-lookbook-2dent-de-men-2014-spring-summer-lookbook-4

dent-de-men-2014-spring-summer-lookbook-3

Words: Katie Walton
A simplistic and fluid video is created revealing rippling beats by producer, rapper and member of Flatbush Zombies – Erick Arc Elliott, as Adidas Originals debuts its Blue Collection for Spring/Summer 2014.

Adidas enjoys a global reputation, and this collection is for people of different ethnicities from around the world, unconfined by their race and gender but with one thing in common – the love for the Adidas ethos of sport and fashion. A dancer makes complicated shapes with his arms as the Aztec patterns on his shirt mirror his limitless boundaries, allowed by this unbinding and versatile collection. The clothing is light, made of mostly light jersey and thin coated nylon, and yet it is also multidimensional, with zip-up jackets that include removable sleeves.

The colours seen in this collection are mostly jungle and forest green, beige, yellow and monochrome black and white with the occasional subtle navy. Of course there is the Adidas Blue, but we also see an urban spark of neon yellow and orange beaming through.

Adidas are well-known for their trainers allowing light and stylish footwork, and this season the classic silhouettes are kept alongside the street attitude that is a principle ingredient of the Adidas brand; promoting a mixture of functionality and a luxury street feel.

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