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Campaign: Be The Face Of JD Sports 2014

An independent label that focuses on premium quality and print, Malmo London is a brand that has been brought over from Sweden and to the streets of London. Premium ethos with street influences is where they pitch themselves, “the in-between”.

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Something refreshing to see from the brand is how they are very open with their production processes. Many brands will simply say ‘in-house’ or not delve into how their garments are produced. With Malmo they are proud to say how there garments are made. As their items are in strictly limited quantities, every product is screen printed by hand, meaning that every item is unique and made in Kathmandu, Nepal. As for quality, they only use the finest combed cotton and that is something they promise, “will never, ever change”.

Their A/W collection features the coaches jacket, leopard sweat and kubrick tee, just some of the items we picked out from the collection. The AW13 collection is another development on the growing reputation the London brand are creating for themselves, infusing bold all-over prints and more simplistic text based products that focus more on material, into one very strong collection. PAUSE is always looking to highlight independent brands that deserve recognition and Malmo London is certainly one of them. We cannot wait to see what 2014 has install.

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Words: Jordan Bunker
The ex Central Saint Martins student Raimond Berthold graduated with an all-white collection.

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By the looks of his latest AW14 he has taken on a different concept and produced a primarily monochrome collection with bursts of hot pink.

Using fabrics such as wool, polished leather and printed neoprene. Berthold has fused his classic oversized silhouettes with sportswear and produced very wearable. but with the pink, daring pieces. The entirety of the chosen colours and prints integrate very well together. Especially the light grey and pink padded elbow patches. Berthold also added details of co-ordinating printed draw strings and multiple zips throughout to tie everything together.

PAUSE loves the black, oversized, neoprene coat with grey printed panelling. It is elegant but still clean and contemporary!

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The ex Central Saint Martins student Raimond Berthold graduated with an all-white collection.

Look-15

By the looks of his latest AW14 he has taken on a different concept and produced a primarily monochrome collection with bursts of hot pink.

Using fabrics such as wool, polished leather and printed neoprene. Berthold has fused his classic oversized silhouettes with sportswear and produced very wearable. but with the pink, daring pieces. The entirety of the chosen colours and prints integrate very well together. Especially the light grey and pink padded elbow patches. Berthold also added details of co-ordinating printed draw strings and multiple zips throughout to tie everything together.

PAUSE loves the black, oversized, neoprene coat with grey printed panelling. It is elegant but still clean and contemporary!

picture-3.aspxpicture-2.aspxpicture-4.aspx

 

Look-81Look-16Look-11
Created by the Swartz family in the 1950’s, Timberland is renown for its range of boots. Though they have always been fairly prominent in fashion, in recent months Timberland boots seem to have surged in popularity and are definitely trending.6840b104b336bee25accf25b4fe154fdThe boots are a long-term investment with its material and durability and with the weather still having that cold bite at the start of 2014, a pair of Timberland’s seem a good choice. Important to us though is the fashion statement they make and we at PAUSE feel one of the best ways to wear Timberland’s is simply just to match them up with a pair of denim jeans, black or blue depending on the colour.

Timberland Inspiration:

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PAUSE Picks:

So to help you find the right pair of Timberland’s to add to your shoe game we’ve managed to find some of the best Timberland’s online:

Timberland 6-inch premier tan leather boots from Schuh

Rugged Chukka Timberland boots from Cockney Rebel Fashion

Timberland newmarket 2-0 chukka boots from Schuh

Timberland 6 Inch Premium Boots from USC

Timberland Premium Boots from USC

Words: Jordan Bunker
The ex Central Saint Martins student Raimond Berthold graduated with an all-white collection.

Look-15

By the looks of his latest AW14 he has taken on a different concept and produced a primarily monochrome collection with bursts of hot pink.

Using fabrics such as wool, polished leather and printed neoprene. Berthold has fused his classic oversized silhouettes with sportswear and produced very wearable. but with the pink, daring pieces. The entirety of the chosen colours and prints integrate very well together. Especially the light grey and pink padded elbow patches. Berthold also added details of co-ordinating printed draw strings and multiple zips throughout to tie everything together.

PAUSE loves the black, oversized, neoprene coat with grey printed panelling. It is elegant but still clean and contemporary!

picture-3.aspxpicture-2.aspxpicture-4.aspx

 

Look-81Look-16Look-11
Created by the Swartz family in the 1950’s, Timberland is renown for its range of boots. Though they have always been fairly prominent in fashion, in recent months Timberland boots seem to have surged in popularity and are definitely trending.6840b104b336bee25accf25b4fe154fdThe boots are a long-term investment with its material and durability and with the weather still having that cold bite at the start of 2014, a pair of Timberland’s seem a good choice. Important to us though is the fashion statement they make and we at PAUSE feel one of the best ways to wear Timberland’s is simply just to match them up with a pair of denim jeans, black or blue depending on the colour.

Timberland Inspiration:

tumblr_mzwyj47FS21srpx4fo1_500

tumblr_mzx1yksQ4Z1srz4wso1_500

tumblr_mzxgsqBNJy1r3k37uo1_500

PAUSE Picks:

So to help you find the right pair of Timberland’s to add to your shoe game we’ve managed to find some of the best Timberland’s online:

Timberland 6-inch premier tan leather boots from Schuh

Rugged Chukka Timberland boots from Cockney Rebel Fashion

Timberland newmarket 2-0 chukka boots from Schuh

Timberland 6 Inch Premium Boots from USC

Timberland Premium Boots from USC

Words: Jordan Bunker
January 2014 sees the unrivalled King of Trainers, JD launch the latest Face of JD campaign, with a search for real people with undisputed style and fresh new talent to appear in this year’s nationwide advertising campaign that will feature across billboards, posters and magazines, including RWD.

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With casting crews scouring 5 major cities in the UK throughout January, JD’s street team will kick off the search for talented individuals that are style conscious, confident and with a strong sense of identity, to be invited to attend castings in cities from Glasgow, to Liverpool and wrapping up in London.

For 2014 it is even easier to enter with the use of the new and improved smartphone JD app, via the Facebook application and www.faceofjd.co.uk. The app allows consumers to quickly upload photos, a bio and showcase any social channels, to gain votes across all digital platforms. The 20 with the most votes will automatically make it through to their local casting event, with a further 100 from each region specially selected by JD’s judging panel to attend- 2014 is set to the biggest and best year yet! Invitees will be professionally photographed and filmed by the JD crew and receive a goody bag packed with gifts!

 

Street Teams and Casting dates as follows:

City Street Teams Casting  Day
Glasgow 13/14/15 January Sunday 2nd February
Manchester 17/18/19 January Saturday 9th February
Liverpool 20/21/22 January Sunday 8th February
Birmingham 23/24/25 January Saturday 15th February
London 26/27/28 January Sunday 16th February

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footage of last years winners here:

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