For the first time ever, you can follow the front row at the Topman show for London Collections: Men thanks to their new collaboration with Google+. Using the Google+ ‘Shoppable Hangout, ’ MTV presenter Becca Dudley and Fashion Expert and writer Darren Kennedy will share their experience of London Collections: Men, alongside other Topman Ambassadors including YouTube Stars Jim Chapman and Marcus Butler.
The Shoppable Hangout will allow viewers to get sneak peaks behind the catwalk, watch celebrity interviews and even watch the live streaming of the catwalk. Exclusive footage will also be uploaded onto Topman’s online magazine, Topman Generation, as well as the chance to enter a daily competition and win a Autographer Camera for each day of London Collections: Men.
Marvin Chow, the Marketing Director for Google+ said of the collaboration:
“We’re thrilled to be working with Topman to allow fans to experience this season’s fashion show using the Google+ Shoppable Hangout app. Topman has done an amazing job of creating an unprecedented experience through Google technologies with Google+ Hangouts to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion.’’
Make sure you definitely check out the Shoppable Hangout on google.com/+Topman, aswell as on the official Topman website.
Words by Ernela Vukaj