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Usher in James Long SS14 @ Coachella

KITE_1KITE holds one of those rare brand formulas: heritage & experience combined with a fresh new generation of forward thinkers. Founded by Asad Hamir, who is the 28th in his family to become an optician and with an endless passion for both eye-care and quality. The design speaks for itself, but to give you an idea of what we are looking at here the KITE range includes 317 frames of 27 designs and a variety of colours and lenses. Yes, every frame comes with both optical or tinted ZEISS lenses (100% UV Protected). This is not only about a new look of eye-wear, it is re-defining the whole mindset on fashion, service and eye-care.
KITE_3“With KITE, we’re throwing out the old-school rule book and championing a new generation eye-care experience. Our frames are about fashion, personality and perfection. We’re a proudly British brand, mixed up with the best from around the world – we’re very excited to introduce our first-class eye-care experience and desirable frames to the public.” – Asad Hamir, CEO of KITE
KITE_2Why not have a look around the KITE store, take a selfie at the KITE Kiosk of your favourite frames and share with your friends and family, instant feedback!

www.kitegb.com

Words: Anna Ahren
KITE_1KITE holds one of those rare brand formulas: heritage & experience combined with a fresh new generation of forward thinkers. Founded by Asad Hamir, who is the 28th in his family to become an optician and with an endless passion for both eye-care and quality. The design speaks for itself, but to give you an idea of what we are looking at here the KITE range includes 317 frames of 27 designs and a variety of colours and lenses. Yes, every frame comes with both optical or tinted ZEISS lenses (100% UV Protected). This is not only about a new look of eye-wear, it is re-defining the whole mindset on fashion, service and eye-care.
KITE_3“With KITE, we’re throwing out the old-school rule book and championing a new generation eye-care experience. Our frames are about fashion, personality and perfection. We’re a proudly British brand, mixed up with the best from around the world – we’re very excited to introduce our first-class eye-care experience and desirable frames to the public.” – Asad Hamir, CEO of KITE
KITE_2Why not have a look around the KITE store, take a selfie at the KITE Kiosk of your favourite frames and share with your friends and family, instant feedback!

www.kitegb.com

Words: Anna Ahren
Coachella isn’t only a music festival, but also a fashion parade. During last weeks festival which was brimming with famous faces, everyone was keeping a keen hawk-eye on who wore what.

Usher wears James Long SS14

One of our favourites, RnB singer Usher stepped out on stage to perform with old school N.E.R.D. singer Pharrell Williams. The ‘Let it Burn’ singer was spotted wearing a James Long SS14  woven ribbon mesh jacket.

James Long is set to be one of London’s most promising menswear designers, and so it was a pretty big thing to see Usher rocking the mesh jacket. It also seems that ‘Wear British Designers’ was a memo for the duo as they performed, as Pharrell was STILL rocking that Vivienne Westwood hat…

Words: Marium Ul-Haq

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