CHEF, previously known as Dope Chef have just dropped their SS14 collection – what they are calling REDemption. With heavy references to Japanese symbolism while maintaining their street-wear aesthetic, they’ve kept their look since their relaunch of SS13. They’ve held on to their signature monochromatic look, while adding in strong reds to emphasise the Japanese vibes to create what we feel is one of their best collections yet.
For their campaign, they also released a promotional video showcasing their newest collection – emphasising the Japanese influences.
Their full lookbook of their SS14 collection can be found on their website: www.dopechef.tv
Words: Abdulla Jawad