Kanye West x Adidas “The Dream: All In or Nothing”

By May 28, 2014Fashion News

As if the Kardashian-West wedding extravaganza wasn’t enough, Mr West’s latest musical offerings has just been released for Adidas‘s latest “The Dream: All In or Nothing” campaign. Entitled “God Level”, the track is a drum heavy, synthesised, chaotic record which accompanies the Fernando Meirelles directed commercial that sees major international team players such as Lionel Messi, Robin Van Persie and Dani Alves prep for this summers FIFA World Cup in Brazil.

The song was produced by Hudson Mohawke, 88-Keys, Mike Dean, Noah Goldstein and Kanye himself according to a tweet sent out by Mohawke. Yeezy signed a major deal with Adidas in late 2013 after a break-up with long time partner Nike for a rumoured $10 Million USD. We’ve yet to see any official sneakers from the Kanye West x Adidas collaboration.

You can check out the minute long clip below:

Words: Kacion Mayers

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