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Alexander Wang x H&M AW14 Advertising Campaign

When two powerful brands collide.

palladium_queens01279

Two companies with a rich history supplying the defence industries, have partnered together to create a collection of robust outerwear and footwear. Palladium Boots; a brand which originally made aircraft tires during WWI, and Alpha Industries who supplied military uniform for the Vietnam war, have created bold, utilitarian designs.

The collaboration has been described as a ‘natural fit’ by Michael Cirker, CEO of Alpha Industries. The line boasts six unisex boots in noted Palladium silhouettes: the Pampa Hi boot or ‘Pampa Hi Zip MA-1’ and the fold-over ‘Baggy Zip MA-1.’ Traditional Palladium features include a rubber toecap and rubber outsole, for rigidity and durability. The boots also draw upon Alpha Industries’ premium nylon flight jacket; full-length lateral zippers and co-branded ribbon tags reference the jacket’s zip closure and decorative elements. Presented in pitch black, forest green, dark teal and cranberry; the striking orange lining gives the boots a distinctive edge. A high quality MA-1 Flight Jacket is also on offer, comprised of the same colours.

palladium_queens01226 Card_4_IMG_1718 palladium_queens01402 Palladium X Alpha MA1
p1 p3 p2 p4
p4 p5

The collection is available at Palladium flagship stores, select specialty retailers and online at www.palladiumboots.com and www.alphaindustries.com.

Words: Lakeisha Goedluck


When two powerful brands collide.

palladium_queens01279

Two companies with a rich history supplying the defence industries, have partnered together to create a collection of robust outerwear and footwear. Palladium Boots; a brand which originally made aircraft tires during WWI, and Alpha Industries who supplied military uniform for the Vietnam war, have created bold, utilitarian designs.

The collaboration has been described as a ‘natural fit’ by Michael Cirker, CEO of Alpha Industries. The line boasts six unisex boots in noted Palladium silhouettes: the Pampa Hi boot or ‘Pampa Hi Zip MA-1’ and the fold-over ‘Baggy Zip MA-1.’ Traditional Palladium features include a rubber toecap and rubber outsole, for rigidity and durability. The boots also draw upon Alpha Industries’ premium nylon flight jacket; full-length lateral zippers and co-branded ribbon tags reference the jacket’s zip closure and decorative elements. Presented in pitch black, forest green, dark teal and cranberry; the striking orange lining gives the boots a distinctive edge. A high quality MA-1 Flight Jacket is also on offer, comprised of the same colours.

palladium_queens01226 Card_4_IMG_1718 palladium_queens01402 Palladium X Alpha MA1
p1 p3 p2 p4
p4 p5

The collection is available at Palladium flagship stores, select specialty retailers and online at www.palladiumboots.com and www.alphaindustries.com.

Words: Lakeisha Goedluck


Just over a month until the Alexander Wang x H&M collection.

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This month start off with a closer look into the upcoming collaboration between Alexander Wang x H&M AW14 collection. Now they introduce its official advertisement which showcases the athletic-inspired in much more focus. The sports inspired Autumn/Winter 2014 advertising campaign was photographed by Mikael Jansson, featuring football player Andy Carroll and kick boxer Rivaldino dos Santos. The campaign which is portrayed in heroic stance with streams of light hitting their chests “We wanted to take certain elements of each sport and portray the ultimate warrior” says Alexander Wang.

The campaign also features top models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly. Expect to see the campaign featured around the town, printed in newspapers and magazines from today and the Alexander Wang campaign will also show on TV commercials along with an online film, both to release on the 30th of October.

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The full Alexander Wang x H&M Autumn/Winter 2014 collection will be available in-stores and online from the 6th of November.