Wearable tech from Apple.
With Apple’s as-yet-unseen iWatch apparently set to launch with the iPhone 6 today, the company seem to be reaching out to influential members of the fashion world. Former Burberry CEO Angela Ahrendts, former Saint Laurent CEO Paul Deneve, and Tag Heuer VP Patrick Pruniaux have all recently joined Apple in some capacity, and several fashion editors are expected to attend the unveiling. Will Apple have as much success in the world of fashion as they have in technology? Or will this move only serve to compound dwindling iPad sales? We shall have a better idea soon.
Words: Nathan Sharp