From Zero to Hero in SS15.
The unisex brand Hero Heroine launched in 2014; has readied a new unique and exciting style of urban sportswear, for their SS15 collection. The brand has put in enough to set themselves aside from other street/sportswear designs out there. The collection is made up of original prints, including hashtags, stripes, grid patterns gracing each piece, some more subtle than others.
The design and attention to detail is what makes this brand memorable. The grid pattern instantly becomes catchy as well as the three striped logo, that is used on most pieces. T-shirts with pixellated portraits of music legends is also main attraction within this collection; reminding us of the street and urban silhouette adopted by the brand, for this cool collection.
Predominantly a monochrome, the only colour that is present is bright red, which reinforces that this collection is a statement, again making it unlike other leading brands who usually have an array of colours available. Also keeping the designs quite simple reminds us that the loose fittings and baggy clothing isn’t just one for the boys, but for women too.
Words: Stephen Paul