Gap celebrates 45 fantastic years with Visionaire.
Visionaire has always been the place for cutting edge art and as for Gap, it is the best place to get your basics and for something easy, fuss-free and no hassle fashion. This time to celebrate the 45th Anniversary of Gap, Visionaire has teamed up with the brand to present the Visionaire x Gap ART collection at Frieze London this October 15-18, continuing its partnership with Frieze Art Fair, which began at Frieze New York in May 2014.
There will be a Gap lounge where you will be able to see up close to discover the 15 new t-shirts and sweatshirts showcased alongside the 30 previously released t-shirts. The space encourages guests to interact by displaying the garments behind 45 doors offering an element of surprise. This will definitely be a unique experience, bringing contemporary art together with fashion.
The Visionaire x Gap ART collection introduces screen printed artwork, drawn from past issues of Visionaire, onto Gap’s iconic sweatshirts and t-shirts in an edition of 500.
Words: Ievan Darwin