Fashion and functionality. An age old problem with often disappointing results. When you’re thinking A.P.C but getting more of an Apprentice-failed task vibe, it’s frustrating. But as un-chic as it can be, safety, particularly in winter, is important. Which is precisely why we’re grateful for Ashley Marc Hovelle.
A label a mere five years old, London-based AMH follows his previous stints at British sports-casual stalward Fred Perry by going out on his own. His ‘Reflektor’ collection does exactly what it says on the tin. Through mixing functional reflective panelling with a minimal, streetwear influenced aesthetic, AMH manages to produce nightwear, and particularly adaptable to cyclists, that is just as wearable off, as on your bike. Stocked by an impressive roster including the always influential Colette as well as PAUSE favourites including Hypebeast and Coggles, get yours before they’re gone.
Head over to AMH‘s official website to cop your reflective garments now.
Words: Erin Carrington