Youth culture has been a constant inspiration for Proudrace. This season the label was inspired by memories from their youth growing up in the Philippines. Rik Rasos the label’s creative director was inspired by his favorite streetwear and local brands while growing up. The logo t- shirts and brand parody tees that were big in the 90s is very visible in the graphic designs this year. D.I.Y. is also a huge influence for this collection.
The lookbook features Steffi Ziebert and David Sorrenti photographed by Edrick Bruel.
Youth culture has been a constant inspiration for Proudrace. This season the label was inspired by memories from their youth growing up in the Philippines. Rik Rasos the label’s creative director was inspired by his favorite streetwear and local brands while growing up. The logo t- shirts and brand parody tees that were big in the 90s is very visible in the graphic designs this year. D.I.Y. is also a huge influence for this collection.
The lookbook features Steffi Ziebert and David Sorrenti photographed by Edrick Bruel.
PUMA and McQ join forces once again.
For Spring/Summer 2015 PUMA and McQ continue their on-going collaboration dropping a collection which sees both brands take their eccentric sneaker designs to another level. The Spring/Summer 2015 collection features divergent colours along with metallic textures which bring a overall futuristic vibe towards the retro styled sneakers. Made to glow-in-the-dark, the collection features sporty mesh fabrics and premium leather with a ’50s colourway touch but still keeping the current modern style. The collection will be available at premium retailers around the globe from the 7th of February.
