Rihanna’s Puma drops is near.
Rihanna is ready to hit the fashion market with new active wear as she takes on her new role as creative director for PUMA Woman. The popular pop star debuts her first advert for the sportswear label, shot in black and white, the ad features the famous Rihanna dressed in PUMA head-to-toe. Rihanna rocks PUMA gear and the PUMA XT trainers, keeping is cool, fresh and on-trend. We at PAUSE can see the #ForeverFaster campaign reaching to the younger market as the recognizable pop icon stars in her collab. PUMA is set for a great year ahead, stay tuned for more.