Elevate London is your newest go-to for statement pieces.
Bringing the essence of rebellion to clean silhouettes, Elevate explores a new vocabulary of clothing innovations for its Spring/Summer’15 Capsule Collection OVIS. Inspired by travel and culture, the collection presents a resilient wilderness in the form of textures, colours and rough edges. Exuding a quiet, understated yet striking contradiction, against the clean and clinical deconstructed profiles synonymic to the brand.
With exemplary design and a distinct take on finishing, the collection reflects the tastes and aspirations of the brand, while exploring the complexities of its persona. A streak of restlessness that had up until now been constrained, is unleashed to capture the intersection of opposites: light and dark, tradition and modernity. The final looks aren’t the ones to shout, but leave a lasting impression, proposing radical interpretations to the modern wardrobe.
The classic silhouettes are reconstructed in a sleek manner, to inject androgyny, effortlessness and freedom of movement for the wearer. Easy summer coordinates in the form of light jackets, shirts and shorts, with the quintessential cuts of the brand like the drop-crotch. The seminal leather Jackets, have a buttery finish and are lighter and softer for summer, key textures are executed with experimental fabrics like washable suedes and parachute effects on pure silks.
The fierce structures of the pieces in combination with a laid back downtown summer mood, is looking at opening doors to a wider audience. The final looks incorporate light, airy and subtle layering, which asserts the physicality affable to the collection.
The collection goes on sale from the 30th of June at www.elevateldn.com
