Olivier Rousteing Explains Motif Behind #HMBalmainNation Hashtag


Following the announcement of the momentous collaborative endeavour with eminent fashion house H&M, Balmain creative director Olivier Rousteing sat down with the Swedish retailer to reminisce on his childhood experienes with the franchise’s clothing. Recalling times of waiting at least three hours for limited, coveted pieces, the French designer intends to give fashionistas afar the same thrill of his dated stylistic adventures under the hashtag, #HMBalmainNation. We at PAUSE are counting down the days for this highly anticipated release, which you can expect to drop on November 5th on the H&M website and at selected retailers.

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