TO CELEBRATE NEW JD FLAGSHIP TIMBERLAND® OPENS POP UP CUSTOMISATION “LAB” IN STORE
Premium outdoor lifestyle brand Timberland® will install a pop up “lab” in the new JD store on Oxford Street on Thursday 16th July from 11am to 6pm to celebrate its opening. Similar to the Lab located in Timberland’s® Regent Street flagship store, this brand experience area will allow customers to customise their purchases on site. All customers can make their boots unique using the complimentary service which sees the artist illustrate live, straight onto the shoes. Graphic characters and abstract camouflage designs will be worked onto the classic Timberland boot and will be highlighted in the window display of the JD store, merchandised with sharp blasts a colour to reference the original Lab aesthetic.
Time – 11:00am – 18:00
Location – 268-269 Oxford Street, London W1C 2DG