I Love Ugly ‘Normals’ Editorial

By August 12, 2015Fashion News

See everyday people choosing their own look in I Love Ugly August Capsule Collection Lookbook.

 photo i-love-ugly-normals-editorial-04-960x640 1_zpspzpwtlqh.jpg

I Love Ugly put up a special editorial for its upcoming August 2015 Capsule Collection, and executed the project in a pretty unique way.

Rather than using professional models, the brand opted for everyday guys, and that’s not all: the so called ‘normals’ got to choose their outfits from the August release.

Titled ‘Normal’, the editorial highlights the upcoming line, that includes bomber jackets and baseball jerseys, alongside basic tees and lightweight button-ups.

The New Zealand  based brand’s August collection is available at its LA, Melbourne and New Zealand stores, as well as at its online store.

 photo i-love-ugly-normals-editorial-02-960x640 1_zps9vph7er5.jpg
 photo i-love-ugly-normals-editorial-01-960x640 1_zpsw15maf46.jpg
 photo i-love-ugly-normals-editorial-03-960x640 1_zpsnsxriifi.jpg

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.