JOYRICH’s new collection has a British twist.
American brand JOYRICH presents its Fall/Winter 2015 Collection as a combination of bright colours and patterns. The line, titled ‘YOUTHQUAKE’, takes inspiration from street youth, art and music, and it is particularly based on the Youthquake subculture that characterised British fashion in the ’60s, bordering the Pop Art and Art Deco movements. From bomber jackets and knitwear to sportswear, the pieces feature graphic prints and animalier patterns, as well as following a bright colour palette.
The collection is available now on the brand’s online store.