Sneaker Watch: Reebok Instapump Fury PM “Paperwhite”

By October 8, 2015Fashion News, Sneakers

Yohji Yamamoto sat with I-D Magazine at Paris Fashion Week.



The Japanese designer sat down with i-D to discuss his career, shortly after presenting his latest collection at Paris Fashion Weel over the past weekend. Describing his journey “a career and life lived without regrets and why his brand will die with him, ” Yamamoto touches subjects like arts, nostalgia and the rules of fashion.

Read an excerpt of the interview below and head here for the full story.

You have said that fashion had nothing to do with trends, what do you mean by that?

I never followed the rules of fashion. I always found short cuts, and paths that I created especially for myself. I wanted to oppose the system of trends and propose something new. When everyone says that something is beautiful, I don’t like it.

Do you feel like an artist?

I don’t know. I’ve always been very careful with the word “art.” What is art? Something that can pierce your heart and change your life? It is a precious word, it is dangerous to use it inappropriately. If fashion was art, it would not be in fashion.

Has fashion never been an art?

No, never. It is always clothes.

Do you think the fashion world has changed a lot since you started?

Yes, fast fashion ruined everything. People waste clothing. They buy and buy, sometimes without even wearing it, and ultimately end up swinging it in the trash. It is pollution. Even some products that are used to make the clothes are toxic. There is already so much unnecessary waste in the world. How many planes are flying in the sky right now? The earth is becoming warmer. She is angry. We should really think about how to better manage our industry. I am not an environmentalist, but for some time I have felt very strongly that the earth is angry. We need everyone to calm down. Do not rush. It’s tiring — those people who always want more. Money is a boring thing, don’t you think? Something that is meant to bring comfort is making people uncomfortable.

Reebok goes white for the latest Instapump Fury.


Reebok presents its latest version of the iconic Insapump Fury sneakers. The original silhouette is now all-white for the new “Paperwhite” version, cleansing up the traditional one through a more simplistic design. The sneaker features an all-white colourway, enriched with the shoe’s suede toe patch as well as with the gold tinged heel.

The Reebok Instapump Fury PM “Paperwhite” are available here.

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