Let the games begin.
A collaboration like no other, Crep Protect and NBA both join forces on a team-branded footwear protection spray cans which feature Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Miami Heat and New York Knicks.
Crep Protect pioneered the use of water repellent innovations to produce a spray that creates an invisible protective barrier, preventing rain and stains from damaging footwear. The cans will be available via presale beginning today at Crep Protect’s official website, www.crepprotect.com, and for purchase at select high-street retailers and specialist sneaker stores in the UK in limited quantities beginning Dec. 7.
The official launch of the partnership took place at one of central London’s most iconic landmarks, The View from The Shard, featuring industry professionals and celebrity guests.
“We are beyond thrilled to announce our collaboration with the NBA this evening,” said Crep Protect Co-founder and Director Jason Black. “Growing up playing and watching basketball, the NBA was such an aspirational brand to me personally and to a lot of my peers. Now as a young, emerging brand, we look at successful institutions such as the NBA for inspiration. They hold many of the same values at their core as we do, and we are really proud of what we have achieved working together. We look forward to building on this launch and our relationship with the team at the NBA.”
For more information on Crep Protect products, fans can follow @CrepProtect.