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Drake opens OVO flagship in LA

By December 4, 2015Fashion News

The Russian label exposes a dense Spring/Summer lookbook.

gosha-ss16-lookbook-1

When reading “1984”, we mainly think about one of George Orwell’s most famous written work, the dystopian novel written in 1948. Certainly marked by the thorough, bold and timeless traits of the masterpiece, Gosha Rubchinkskiy highlighted the 2016 Spring/Summer lookbook in a series of photographs reflecting the authenticity of the brand.

Half-dressed or wearing comfy sport outfits, models from the 2016 Gosha Rubchinskiy “1984” lookbook convey the whole complexity of the label’s atmosphere.

 

 

 

gosha-ss16-lookbook-6 gosha-ss16-lookbook-2 gosha-ss16-lookbook-3 gosha-ss16-lookbook-5gosha-ss16-lookbook-13gosha-ss16-lookbook-12gosha-ss16-lookbook-11gosha-ss16-lookbook-10gosha-ss16-lookbook-9gosha-ss16-lookbook-8gosha-ss16-lookbook-18gosha-ss16-lookbook-17gosha-ss16-lookbook-16gosha-ss16-lookbook-15

 
The Russian label exposes a dense Spring/Summer lookbook.

gosha-ss16-lookbook-1

When reading “1984”, we mainly think about one of George Orwell’s most famous written work, the dystopian novel written in 1948. Certainly marked by the thorough, bold and timeless traits of the masterpiece, Gosha Rubchinkskiy highlighted the 2016 Spring/Summer lookbook in a series of photographs reflecting the authenticity of the brand. Half-dressed or wearing comfy sport outfits, models from the 2016 Gosha Rubchinskiy “1984” lookbook convey the whole complexity of the label’s atmosphere.

gosha-ss16-lookbook-6 gosha-ss16-lookbook-2 gosha-ss16-lookbook-3 gosha-ss16-lookbook-5gosha-ss16-lookbook-13gosha-ss16-lookbook-12gosha-ss16-lookbook-11gosha-ss16-lookbook-10gosha-ss16-lookbook-9gosha-ss16-lookbook-8gosha-ss16-lookbook-18gosha-ss16-lookbook-17gosha-ss16-lookbook-16gosha-ss16-lookbook-15

 

The Russian label exposes a dense Spring/Summer lookbook.

gosha-ss16-lookbook-1

When reading “1984”, we mainly think about one of George Orwell’s most famous written work, the dystopian novel written in 1948. Certainly marked by the thorough, bold and timeless traits of the masterpiece, Gosha Rubchinkskiy highlighted the 2016 Spring/Summer lookbook in a series of photographs reflecting the authenticity of the brand. Half-dressed or wearing comfy sport outfits, models from the 2016 Gosha Rubchinskiy “1984” lookbook convey the whole complexity of the label’s atmosphere.

gosha-ss16-lookbook-6 gosha-ss16-lookbook-2 gosha-ss16-lookbook-3 gosha-ss16-lookbook-5gosha-ss16-lookbook-13gosha-ss16-lookbook-12gosha-ss16-lookbook-11gosha-ss16-lookbook-10gosha-ss16-lookbook-9gosha-ss16-lookbook-8gosha-ss16-lookbook-18gosha-ss16-lookbook-17gosha-ss16-lookbook-16gosha-ss16-lookbook-15


“Hotline Bling” hip hop artist announced the opening of OVO in Los Angeles

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In a short video promoted by OVO, Drake unveiled the launch of a new flagship store of the record label and fashion brand designed by the hip hop artist. Wearing a pink outfit from the label, Drake strikes a pose on a Ferrari in an almost (Sofia) Coppola-esque atmosphere. Opening its doors in Los Angeles on Saturday at 11 o’clock daytime, OVO will also be available online for the ones who would like a get a hand on the pieces.

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