Julian Zigerli has built upon these cute drawings to develop an aesthetic focused on the handmade feel of illustration, playing with the proportions of the cartoon characters, fake shadow effects, ink stains and wooden finishing. A visual language applied on shades of light blues, greys and darker tones to bring a slightly dramatic dimension to the collection – setting the scenery in one of those haunted Japanese forests, whilst chasing this kawaii white rabbit!
After spending most of his twenties between Vancouver, London, Shanghai and Denmark, Japanese illustrator Seitaro Ito finally settled in Tokyo where he started producing pencil drawings and accessories as ‘Foxy Illustrations’. A series of cute and funny cartoon characters mixing childish inspirations and a touch of sexy playfulness.
See the campaign below: