There’s no better way for a French brand to declare its love for the capital of fashion than using the name “Premier Amour Paris”. Founded by Shyne Ousmane, the clothing house now welcomes a fresh and relaxed Spring/Summer 2016 lookbook called “Muse Chapter”.
Set in the urban life of Paris, their upcoming Spring/Summer 2016 collection features statement logo sweaters as well as smart silhouettes inspired by the youth. As Premier Amour defines its audience as a gather of “connected spirits, retrieved souls and inspired friends”, you may find what you’re looking for the French brand’s Instagram.




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