Rihanna becomes the latest to jump on the tour merch bandwagon.
Following the exclusive release of Justin Bieber’s Purpose World Tour Collection, it appears that Rihanna has taken a leaf out of Bieber’s book and released her own line of ‘ANTI’ tour merchandise. The capsule collection includes a whole host of (arguably Vetements inspired) sweatshirts, hoodies and tee’s all featuring the word ‘ANTI’ in ornate lettering. The pieces range from a distinctly vibrant orange, to the more subtle blacks and greys and feature a range of graphic lettering donning phrases such as ‘Anti Role Model’ and ‘ANTI TOUR’ alongside prints of Frida Kahlo-esque images of the singer herself.
As well as graphic printed sweats and tee’s, Rihanna has taken her capsule collection one step further by incorporating a baseball cap, enriched with the words ‘Bitch I Know You Know’, into her offering – available in both grey and white. The collection is already available online through the Colette online store.
View the rest of the ANTI tour merchandise below: