The Tour Merch trend continues, with Justin Bieber and Forever 21.
If you couldn’t afford to go to the Purpose Tour or cop the merch, fear not. Justin Bieber is releasing a capsule collection of limited edition Purpose Apparel in collaboration with music merchandise label Bravado, to be stocked at Forever21.
The eight piece capsule collection won’t break fans banks either with prices ranging from $17.90 – $34.90, a very different price tag to the items sold at his Barney’s Pop-Up which were as much as $1,600. The Forever21 collection includes oversize sleeveless T-shirts and short-sleeve T-shirts, all featuring a bleach blonde Justin graphics, as well as hoodies and track pants.
Bieber, who has recently run into difficulties with fans due to his potential new relationship with Sofia Richie and has subsequently deleted his instagram, has not made any comments regarding the collab. However Forever21 vice president of merchandising Linda Chang said this of the upcoming release in an interview with WWD: “We are pleased to partner with Justin Bieber and Bravado to celebrate one of the most influential musicians of this generation. This collection will give our customers and Justin Bieber fans access to one of the most in-demand merchandise lines in the world.”
The collection will be available online at forever21.com from Monday, and instore a week later on the 29th August.