Kendrick Lamar freestyles in the latest Reebok Classic campaign.
Launched on Monday in support of Kendrick’s ongoing collaboration with Reebok, the Compton rapper shares his first experience of Reebok Classics Leather in this short film. Shot by industry favourite Nabil, who has shot everyone from the Arctic Monkeys to The Weeknd, using vintage recording equipment the advert celebrates ‘individuality’ and ‘is rooted in authenticity’.
Kendrick freestyles in the film, and explains what ‘classic’ means to him as well as his thoughts on the whole hip-hop scene. He’s still the classic guy, and we respect that.