There’s just no stopping the sportswear giant as they sign The Weeknd.
Canadian musician, The Weeknd, is the latest to join the PUMA ranks and has been signed as a brand ambassador as well as a creative collaborator with the brand.
Making his debut this November, he will star in PUMA’s “Run the Streets” Sport-style campaign, wearing the latest Sportstyle products including Evo Apparel and the IGNITE evoKNIT. But the campaign is just the beginning of this relationship, and the star will produce a collaborative collection of sneakers and apparel in the new year. PAUSE will keep you updated.