When streetwear meets the gaming industry.
UNDEFEATED X GEARS OF WAR POP-UP The streetwear and gaming mash-up between Xbox and Undefeated is happening again, this time it’s to celebrate the launch of Gears of War 4. The collection, that will be available at the La Brea pop-up store this weekend, was designed by Rob Abeyta Jr and his DualForces team.
Today saw the announcement of a collaboration between Gears of War 4 and streetwear giant, UNDEAFEATED, on a capsule collection. The collection is a celebration of the games legacy, which is now in its 10th year of production. The collection will consist of hoodies, t-shirts and caps; everyday essentials for any streetwear lovers. When asked about the collaboration, James Bond (UNDEFEATED co-founder) said ‘We have the same consumer. The gamer is buying sneakers, he’s buying streetwear.’ It all makes sense now.
What are you guys gonna cop from the collection?