UK based brand Feather London brings us its Collection One.
London-based brand Feather London was born out of the mutual love between its co-founders for badminton. Andrew went on to play professionally for the British Olympic Team, while Chris became a highly successful entrepreneur.
Competition saw Andrew travel all over the world for 15 years, living in culturally rich metropolises like London, Tokyo, and LA, where he became fascinated by the streetwear.
Fast forward 10 years and the duo have launched Feather London, teaming up with designer James, formerly of Vivienne Westwood. Collection One explores a classic take on streetwear to create an on-trend aesthetic. Eschewing the traditional Fall Winter, Spring Summer fashion calendar, the label has instead opted to drop items throughout the year. The first drop sees the label employ a variety of sporty styles based around form and function. The colour palette stays minimal with blacks and greys and the jogging bottoms feature interesting modern zip updates. Definitely, one label to look out for in the coming months.
Collection One available now on www.featherlondon.com and watch out for its Collection Two launching early 2017.