The 23-year-old rapper Vic Mensa turns the table as he ventures into fashion and showcases his ideas with UGG. Taking over, he collaborated with UGG on a new footwear silhouette, reinventing the iconic UGG boot into a much more wearable relaxed chukka styled boot. The collaboration features more different boot styles that are all up Vic Mensa’s vibe.
“I like where the UGG brand is going, ” Vic Mensa quoted. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
The UGG team brand mentioned, “We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
See more of the campaign images shot by Jake Osmun below: