Chaos Ensues At Supreme Box Logo Sign-Up

Absolute madness.

It’s shit like this that fucks it up for people, couple years back it was nothing like this when I camped out. I remember when box logos and TNF items sat on shelves, but nah this is too much. And btw every season it’s going to get worse smh I’m going to sketchers and old navy now, Thank God nobody got trampled. This shit look like people evacuating a zombie infested island, fuck that. It’s a zoo 😪 this shit look like Black Friday

A video posted by Illmatic Lifestyle™ (@illmaticlifestyle) on Dec 5, 2016 at 7:56am PST

As one of the most notorious brands in fashion right now, Supreme, the release of the upcoming “Box Logo” hoodie was, clearly, too much for some to handle. There was chaos at Supreme’s New York store on Monday morning as followers of the brand, essentially, rioted to get their names on the exclusive sign-up which would grant individuals with a place in line. Unfortunately, the event was cut short due to safety measures! It’s mesmorising to see the lengths that people will go to, in order to buy into the brand. This seems all too reminiscent of the Supreme x Nike Foamposite release back in 2014…

The Box Logo hoodies are expected to drop this Thursday (December, 8th) at 11am GMT in-store and online.