FKA Twigs appointed Creative Director of the collection.
Nike have collaborated with FKA Twigs on a campaign to celebrate the launch of a brand new range of Zonal Strength Tights Collection for Spring 2017.
The campaign, which is titled ‘Do You Believe in More?’, sees Twigs take to the Creative Director’s chair as she conceptualizes, directs, performs, and soundtracks a collection of work which highlights the importance of ‘modern movement’ and sport as a channel of expression. 17-year-old photographer David Uzochukwu was hand picked by FKA Twigs to shoot the campaign.
The performance tights, designed for both men and women, feature specific compression zones which target key muscle groups to reduce muscle vibration for an optimised and efficient workout.
In the collection are two types of tights designed specifically for runners and for gym-goers, as each have very different needs.
Nike’s Zonal Strength Tights Collection will be available to buy from Nike retail stores and nike.com beginning 12th January.
Check out the campaign shots and lookbook shots below and see the campaign video above.