Scandinavian Brands We Wish to See in London

By January 29, 2017Fashion News, Features

It’s not just Acne.

We don’t need to talk much about how much Scandinavian aesthetics has contributed to men’s fashion world in recent years. They have even become a byword for minimalist, clean-cut designs of high quality. As one of the biggest fashion hubs in the world, London boasts a number of physical stores of popular Nordic brands like Our Legacy and Acne Studios. However, there are still some great labels remaining only available in their home in Scandinavia. Luckily, the majority of them have their own online shop and shipping to the U.K. is available too.


Offering trendy, effortlessly cool designs at a reasonable price, Weekday is a high-street brand beloved by people in Sweden, Netherlands, Norway and many other countries. To our surprise, they haven’t opened their store in London yet, but their online shop offers a wide range of in-house designs as well as selected products from external designers.

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Inspired by traditional men’s workwear and vintage uniforms, Hope’s design is low-key, raw and authentic. In addition to their fashion line, they also offer a number of lifestyle goods which truly embrace the simplicity in Scandinavian design.

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Filippa K

Simplicity and quality are the two cornerstones of Filippa K’s designs. Founded in 1993, this brand is the pioneer in defining Nordic fashion. Each year they also release the Soft Sport Collection which is created with a need for modern, refined activewear in mind.

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Wood Wood

Wood Wood started with a small collaboration among three designers, then turned into a street-inspired label mixing elements from high fashion, sports, and youth culture. Even if you haven’t heard of the brand, you have probably seen one of their cult “disco-nnect” or “techno-logic” logo sweatshirts.


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Whyred got its name from an interview with the prominent Swedish artist Sven “X:et” Erixon in the 50s. We love how they embrace different art forms to capture the essence of the brand – you can check out their own Spotify playlist. And of course, the design is minimalistic and elegant, mixed with an unexpected, contemporary touch.

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