Get Ready For Festival Season
H&M have announced their 2017 H&M Loves Coachella campaign, 2 months ahead of the festivals return to sunny California. For this campaign the brand have released a video starring summer indie pop band The Atomics whose members are Lucky Blue Smith and his three sisters. The video shows the band in the sunny mountains, hanging out by a pool and performing a cover of Let’s Live For Today by The Grass Roots, all wearing clothing from the new collection. The collection includes long skirts, shorts, shirts and slogan tees all perfect for festival season.
The H&M Loves Coachella collection will be available in H&M stores from 30th March globally.