H&M “Spring Icons” Campaign Featuring The Weeknd

The Weeknd Picks His Favourite H&M Pieces

Earlier this month, H&M announced their “Spring Icons” campaign featuring The Weeknd. The lookbook and video show a detailed view of the outfits we previously saw, encompassing a smart streetwear feel. The Weeknd explained why he chose the pieces he did stating “I was thinking about the way men dress today. It’s about finding the right balance between sharp and casual, with all the details that count.” The campaign reflects this as well as The Weeknd’s style, as in the video we see him jumping over a fence in the trousers showing practicality as well as style. Items in the collection such as a bomber jacket also feature The Weeknd’s ‘XO’ branding he is known for using on his own merchandise.

The collection will be available in H&M Menswear store on 2nd March.

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