German-Dutch-African Collaboration.
Daily Paper is a well-respected ready-to-wear brand in the streetwear game since 2010. The brand is very inspired by African artistry. PUMA and Daily Paper created a ready-to-wear collection that will be released later this month. The collaboration sees contemporary styles refreshed with bold aesthetics. Good old PUMA classics were revoked with vibrant colourblocking, graphic prints and patterned trims all inspired by African Maasai tribes. The electric collection consists of tailored sportswear, tracksuits and an interesting take on signature PUMA platforms. The PUMA Match was reinvented in 3 styles: one in Velcro straps, another with a paint splatter effect and the last one with a colourful sole. Each piece is contemporary, stylish and decked with rubberised branding.
The collection should be released on February 24 with further vibrant pieces hitting the stores in April.
See the first look at PUMA x Daily Paper Collection below.
