Sex sells.
Eckhaus Latta have released a NSFW Spring/Summer 2017 campaign. Mike Eckhaus and Zoe Latta are known for their daring approach to fashion and express this through this campaign. The pair casted couples from Craigslist to have sex in front of the camera, as shot by Heij Shin. This campaign offers a rather bold look at sexuality and the ideology of ‘sex sells’ in culture and fashion. Eckhaus Latta stated they are “amused by the relationship between fashion advertising and sexuality, and more interested in producing images that are open to interpretation. Real sex, after all, is beautiful, acceptable — and integral — part of being a human being.”
Check out the lookbook in full below.
