Get the normcore look.
H&M, a Swedish multinational clothing-retail company, blurs borders and challenges traditional norms. The fast fashion retailer has just unveiled their very first unisex denim collection. Marybeth Schmitt, H&M spokesperson, said: ”It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.” The collection features oversized silhouettes, jackets, hoodies, high neck T-shirts, overalls as well as shorts. All these pieces of clothing are made with more sustainable materials such as organic and recycled cotton.
The unisex denim collection will be available exclusively online on March 23 and you will be able to get it here.